Wednesday, January 2, 2008

How to Purchase a Luxury Watch

Left: Concord La Scala Ladies' Large Chronographic Square Watch (Stainless Steel, Red Mother-of-Pearl Dial on Strap)

Right: Breitling Bentley Flying B Men's Automatic Watch (18K Rose Gold, Amber Dial on Brown Leather Strap)

Buying a luxury watch may seem easy at first--most people simply care about the look and the brand name--but there are many small considerations to go through before making the plunge. Here are a few characteristics to think about when purchasing a designer wristwatch.

1. Automatic vs. Quartz
Automatic watches are powered by movement. Leaving one in storage for a long period of time will make it halt. A simple shake, however, can get it going again. However, 9 out of 10 ladies' wristwatches are quartz watches, which are powered by automatic batteries. This is because female consumers generally care more about the style than the source of power.

2. Caliber vs. Automatic
Caliber watches are generally more precise than automatic watches. The higher the caliber is, the better the performance (hence the phrase "high-caliber" that signifies great quality). Automatic watches, on the other hand, become more and more off as time goes by. To compare, look at how both watches fare after a month of usage. The standard automatic of caliber will be off by 20 minutes, while a high-caliber watch will be off by only 2 minutes.

3. Extra Features
Luxury watches are about style and precision. They are not like sports watches, which tend to become bulky with trendy features like mp3 players or phones. However, many clever designers find ways to include features that may come in handy. Wristwatches listed as chronographs, for example, are pieces that have both timekeeping and stopwatch functions. Other luxury watches have timekeeping functions for specific hobbies, such as sports or travel. Breitling has a "Navigation Computer" feature for some watches, which calculates fuel consumption, climbing times, and distance measurement conversions.

4. Personality
You want to look good. Everyone does. But the style of your watch should tell people something about you. Are you quirky, artistic, and nonconformist, or do you like being classic, chic, and sophisticated? Do you like sleek and polished or masculine and traditional? The personality of the watch is the last important trait to consider before you make a choice.

Monday, December 31, 2007

World's Most Expensive Watches

Pictured: Chopard Super Ice Cube

Ever wondered about which watches are the most expensive? It seems that each year a watchmaker outshines last year's most expensive watch and creates wrist fashion that is even more luxurious and technically detailed than before. Recently, Forbes published a list of the most expensive watches in the world, and the Chopard Super Ice Cube watch topped the list. With 66.6 carats of diamonds (1,897 brilliants, 288 trapeze-cuts, and a center case of 16 squares) is sure enough to weigh down your entire arm! The watch's retail value is a whopping $1,130,620.

One source lists the top 20 expensive watches of 2007:

1. Rolex
2. Cartier
3. Patek Philippe
4. TAG Heuer
5. Omega
6. Chopard
7. Frank Muller
8. Breitling
9. Audemars Piguet
10. IWC
11. Piaget
12. Breguet
13. Bvlgari
14. Chanel
15. Tissot
16. Jaeger-LeCoultre
17. Girard-Perregaux
18. Swatch
19. Longines
20. Hermes

Fourteen out of the top 20 watches are available for purchase at the Watchery, which is the most widely used discount retailer of luxury watches. The Watchery is a top seller at eBay with over 2,000 positive feedbacks and zero negative or neutral feedbacks. The prices are unbeatable, the customer service is personable--the Watchery is like no other on the web!

Friday, December 21, 2007

Happy Holiday Wishes from the Watchery!

The Watchery would like to wish you Happy Holidays. Take these last few days this weekend to rush your orders and check off the last items on your gift list.
Baume & Mercier

hollidays, happy holiday season, happy holiday, happy holidays cards, prettige feesten

Thursday, December 20, 2007

Watches from Award Winners for Christmas

Pictured to the right: The Millenary with deadbeat seconds by Audemars Piguet.

Every year, the Swiss watch industry gives out awards to top watchmakers at the annual Geneva Watchmaking Grand Prix. On November 14, 2007, approximately 1,500 people congregated for the seventh annual Grand Prix official ceremony. But who won the prizes, and where can you get a watch from a famous, award-winning Swiss watchmaker?

First, take a look at Jaeger-LeCoultre. The special jury prize was awarded to this famous watchmaking firm based in Le Sentier. Founded in 1833, Jaeger-LeCoultre has been at the forefront of revolutionary design and refined precision in watchmaking. And now, 174 years later, the manufacturer has been recognized once again, and this time for its Reverso grande complication à triptyque. offers a wide selection of Jaeger-LeCoultre Reverso watches.

Also, Hublot won for its Big Bang One Million Dollars for the best watch with precious stones. And Audemars Piguet was the only watchmaker to receive the honor of two prizes: the Design Watch prize for the Millenary watch with independent seconds and the best sports watch for the Royal Oak Offshore Alinghi Team chronograph.

There are dozens of designer watches available for purchase in the world, but how often do you get the chance to buy your loved one a watch from a genuine, prize-winning Swiss watchmaker at a discount price?

Pictured: Jaeger-LeCoultre Reverso Grande GMT, 18K Rose Gold/Leather

Pictured: Audemars Piguet Millenary Chronograph Automatic, Stainless Steel/Leather

Pictured: Audemars Piguet Royal Oak Ladies' Watch, 18K Yellow Gold/Diamonds

Wednesday, December 19, 2007's Free Watch Giveaway Demo

Here's a helpful clip that shows you how easy it is to get a designer watch for free or for 80% off the manufacturer's suggested retail price! The is holding its 2007 Holiday Season Free Watch Giveaway only while supplies last.

Tuesday, December 18, 2007

Why Switzerland is the Watch-Making Capital of the World

Pictured to the left: Breitling Bentley Flying B Men's Automatic Watch, made of 18K Rose Gold, Amber Dial on a Brown Leather Strap (Breitling watches are made in the Canton of Jura, near the center of the Swiss watch industry)

The mere term "Swiss watch" always has a certain level of prestige and recognizability, like Tahitian pearls, German cars, Japanese electronics, and Belgian chocolate. Switzerland is famous for its reliable and precise timepieces. The French portion of the country is particularly associated with the industry, due to highly visible brands such as Rolex and Patek Philippe. However, the German region is known for some famous brands as well, such as IWC, the international watch company that is credited with inventing the first waterproof case for a watch.

Strangely enough, the luxury watch industry in Switzerland began due to a ban on wearing jewelery. Jean Calvin, a Protestant Reformer, was a minister based in Geneva, and his anti-materialistic stance forced goldsmiths and other artisans to redirect their talents into forging new objects: watches. In 1601, the Watchmakers' Guild of Geneva formed, and about a 100 years later, watchmakers left for the Jura Mountains to escape the overwhelming competition in the large Swiss city.

In the nineteenth century, the industry exploded due to technological advancements that allowed for timepieces to become truly sophisticated. Louis Audemars created stem winding and setting mechanism in 1838, and 30 years later Patek Philippe invented the first wristwatch. These Swiss manufacturers did not stop their innovations (such as Girard-Perregaux making the first high-frequency mechanical watch in 1966) of their dedication to creating truly luxurious watches.

Sources: Federation of the Swiss Watch Industry (, "Watch History: Watch development through the ages" (

Monday, December 17, 2007

Luxury Watch Goes High-Tech

At the end of November, TAG Heuer announced the upcoming release of the first TAG Heuer mobile phone. The company signed up for an international licensing agreement to distribute these new-fangled watches everywhere. It's a big departure for the fourth biggest designer of luxury watches, so it brings up an interesting angle.

Is luxury more than high-level finishing, exclusivity, and rich materials? Are certain functions--such as mobile phone watches--considered luxurious now, or is it simply the trend of fast-paced technology careening wildly into new territories?

Above, you can see the model for the upcoming mobile phone watch. Below and to the right is a traditional TAG Heuer piece for men. Which do you prefer?

The TAG Heuer label is known for its luxury sports watches and chronographs. Its defining characteristics include "reliability, precision, and endurance." Check out these hot TAG Heuer watches for traditional styles for both men and women.